CI/BI
The design concept of
Inje Speedium is Joyful Circuit
Inje Speedium which represents a combination of speed and stadium is Korea’s first auto theme park brand created in Inje, the town blessed with natural beauty, to make auto racing culture popular.
The charm of auto racing, which has fascinated 600 million fans worldwide, lies in the car speed.
The wordmark features a minimalist image modelled after the curved circuit,
which dynamically extends outward, and symbolizes Inje Speedium’s philosophy and passion for speed.
The three lines represent the passion, freedom, and thrill of auto racing and Inje Speedium’s commitment to delivering its customers fun and pleasure.
The main color red, represents passion and expresses Inje Speedium’s commitment to making auto racing popular.
- Grid System
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Grid System
- Minimum space requirements
Inje Speedium’s use of color is vital to creating a consistent brand image and offers each media outlet the guidelines for effectively applying the BI.
It must be clearly visible relative to the background color. Before use, refer to the requirements described here.Clear Space
- Use of Color
Inje Speedium’s use of color is vital to creating a consistent brand image and offers each media outlet the guidelines for effectively applying the BI.
It must be clearly visible relative to the background color. Before use, refer to the requirements described here.
- Prohibition
The prohibition clause is a verycritically important element of expression for Inje Speedium.
To maintain the uniformity of the identity, Inje Speedium’s brand mark must be applied correctly and consistently to all applications, and any modification or distortion of the Inje Speedium brand mark can result in damage to the image.
This page shows examples of improper use that should not be allowed.
Example of unauthorized application of the logotype
Example of unauthorized modification of the ratio
Example of application of unauthorized inclinations
Example of unauthorized changes in the watermark
Example of unauthorized combination with other figures
Example of application of unauthorized colors
Example of unauthorized use of lines
Example of unauthorized use of similar colors or gradated background
Example of unauthorized use of color that cannot be distinguished from the background color
Example of unauthorized distortion of the image by locating it in a narrow space
Example of unauthorized use over complicated graphics or patterns
Example of unauthorized use against a complicated background image
